Challenges abound. Ongoing crises call for a proactive approach.

The automotive industry already had plenty of roadblocks to overcome in the coming years: compliance with climate targets, declining sales figures worldwide, new competition, trade wars between states and a high need for investment in new technologies. These challenges are now being joined by the corona pandemic, which will cause unprecedented damage to the economy. In our most negative forecast, Roland Berger expects the automotive market to collapse by up to 40 percent and it is unclear when the market will recover. One thing is certain: In the already tense situation, the crisis has the potential to change the automotive industry in the long term.