While the sales model design is essential to become a successful, high-performing automotive company, the fundamental layout has changed little over the past decades among leading OEMs. In the last years, new automotive OEMs have shown that purchasing cars can be as convenient and easy as ordering a book online. These manufacturers have direct and online-focused sales models with a considerable advantage over incumbent OEMs with traditional, indirect brick-and-mortar models. In this volume of Automotive Sales News, the ways in which OEMs and their retail partners can jointly enhance their sales model performance is analyzed.
Agency sales model
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