With the rise of cost-of-living expenses and the increasing unpopularity of owning your personal car among younger people, Mobility-as-a-Service (MaaS) platforms experience a strong growth. Especially car subscription services, which show a total market growth from USD 5 bn in 2022 to more than USD 100 bn in 2032, gain more importance and attractiveness. The youngest eligible motorist, as part of Gen Z, appear to be most receptive for these new MaaS offers.
Read all about car subscriptions in this article by ADR-partner Automotive World.
This article is part of a special report on “Generation Z and the future of mobility” by Automotive World. The full report is available here.