The car of tomorrow is becoming a software-enabled, cloud-connected device. New, more centralized electronics architectures and increasingly standardized software platforms are disrupting the automotive industry. Tier 1 suppliers play a vital role in the modern automotive value chain, supplying the complex electronics that are woven into the DNA of modern vehicles. But with growing pressure from technological disruption, value chain reshuffling and the emergence of a new software market, suppliers will find that they need to define a new role for themselves if they wish to retain their key position in future years and decades.