The core of modern vehicles is: software. Vehicles are no longer strictly mechanical products, but the use of software to manage, enhance and add functionality has made them more sophisticated than ever before. Focusing on a truly software-defined vehicle can unlock significant system optimisation and product monetisation opportunities for OEMs. However, automakers will first need a method for identifying and analysing the value of vehicle data.
Read more about the future of the software defined vehicle (SDV) and learn, whether OEMs are culturally and technologically ready for this challenge in this article by ADR-partner Automotive World.