Blockchain has spread beyond the world of cryptocurrencies, finding its way to concrete applications within the automotive sector. It is a viable solution to innovations such as vehicle-to-vehicle communication, secure data transactions, component provenance and location tracking, as well as a gateway to new products and services. Yet many are still unsure about what the technology actually is and how it can be utilized. Blockchain in automotive is still at an early stage. To help top management achieve clarity, we outline the key points for consideration.